Many businesses often jump at the opportunity to create their first video. They spend time and money on an explainer video for their homepage, but as soon as the project is complete, all future video ambitions get shelved.
At the same time, many companies pump out endless social videos. But since many videos are a duplication of fads or viral trends, many of them don’t give any consideration to their audience’s challenges or problems.
Considering the time, money, and resources required, video marketing can’t be an impulsive guessing game. Instead, you need to create a comprehensive video marketing strategy that applies to every stage of your funnel.
The funnel is the marketing and sales approach focused on attracting customers through content and interactions that are relevant and helpful. Each video you create should acknowledge your audience’s challenges and provide a solution.
In the following sections, we’ll cover the types of videos you should create for each stage of the funnel.