Here’s the reality. If you want to see what content marketing is truly capable of, start creating content that helps people with their challenges and questions. Content that helps your audience learn or improve how they do something. If the questions and challenges that are being addressed are aligned with your brand, it can provide real value to the audience’s attention you are looking to secure.
Sounds simple, right? It’s certainly not. It’s not something that can be quickly composed and rolled out across social media, expecting leads to then flow in. You must understand the challenges your buyer persona’s face to provide real value. You have to find solutions that align with your brand and helps them solve a problem or take advantage of an opportunity. This takes an extraordinary understanding of your customer, but also your business.
Do not let that dissuade you. Being the subject matter expert in your industry is incredibly powerful. This is the reason content marketing, and more so episodic content can be incredibly effective. So let’s start with that.