How To Become An Influencer On LinkedIn?
4 Min Read |
LinkedIn is the largest professional social network in the world. The platform offers several benefits. First, LinkedIn has over 300 million active monthly users and 40% of them visit the site each day. This makes it a great platform for B2B marketing and business networking.
57% of companies around the world say they have an active LinkedIn account. But that is not all. Recent stats show that 46% of social media traffic to B2B websites comes from LinkedIn.
However, the platform is also not short of influencers. There are over 90 million influencers on LinkedIn right now. Making it in this crowded space can be quite hard but there are some tips you can explore to at least have a good chance.
In this post, we look at these tips and the kind of steps you will need to take on How to Become an Influencer on LinkedIn.
1. Build Trust
Influencers on LinkedIn, or any other social media platform, are supposed to be trusted brand ambassadors who can spread the word with credibility.
It’s so easy to think that the more followers you get on social media the easier it will be for you as an influencer. Although there is nothing wrong with building a strong presence, you also need to invest in building user trust.
If the people who follow you on LinkedIn also trust you as well, it will be easier for you to influence their decisions. However, building trust on LinkedIn is not easy. It’s not something that can be done in a short time either.
You also need to be very careful with your products endorsements. Don’t just think of the money. Always act in the best interest of your followers and the revenue will flow naturally.
2. Set Yourself Apart
As we have already indicated above, LinkedIn already has 90 million influencers. You will need to be extremely unique for you to stand out from the crowd.
One easy way to do this is to give your followers value. Be thoughtful about what you post on your pages. What value does it add to the lives of your followers? User engagement is a key part of becoming an influencer on any social media platform. Followers must always be intrigued every time they see your posts.
This makes them want to come back every time and see what you are up to. In the end, this will make you a popular authority with a trusted following on the platform.
3. Engage Regularly
It is also important to make sure that your LinkedIn account is as active as possible. User engagement is a crucial part of this.
Do not just post and go away. Posting on a regular basis and following up to see how users are engaging with the post is also required. It may be something as simple as replying to comments, providing further information when asked, or even giving a fan a thumbs-up for taking the time to check out your posts.
All these things help to enhance user engagement and this keeps followers coming to your page to read more.
4. Be Passionate
If you are going into LinkedIn just to be an influencer, just stop now. You will be extremely disappointed.
Many influencers who are making money from their work are people who have shown dedicated passion for what they do. If you are a tech guy, for example, show your fans that you care about this area. Demonstrate that passion in the way you post as well.
Passion drives traffic to any social media page. It also makes sure that you are getting the right kind of followers who are much more inclined to share in your interests.
5. Choose a Niche
Since LinkedIn is already flooded with influencers, you may want to look at a niche that is less competitive and relevant to the people who use the platform.
For instance, we all know LinkedIn is a professional network. People are here because they are looking for B2B leads and other business-related posts. The niche you choose has to be related to business.
Even if it’s a lifestyle page you are trying to build, make sure there is always a business angle in everything you post. This is how you will be able to generate interest from users on the platform.
6. Invest in Quality Content
Even when you finally become an influencer on LinkedIn, you will still need high-quality content to keep your followers engaged all the time. In that case, it is vital to invest in high quality and engaging content. It could be a simple blog post, a video, or even an interesting study. In any case, you need to make sure that users can learn something new every time they come to your LinkedIn page.
Being an influencer on LinkedIn is a balance of strategy and authenticity. If you read LinkedIn’s research, and LinkedIn’s research is based on data, it say that the formula is consistency, depth, and the authentic desire to create conversations.