If you’ve ever been part of organizing an event, you know it’s tough work. It takes time and planning, not to mention resources and money. It takes coordination, searching, comparing and leading your team. So if you’re putting in all this work, doesn’t it make sense to optimize your marketing and communication with rich content your audience will be willing to engage with?
Looking at the event industry today, we see that more and more event organizers are investing their time and energy in content marketing. Firstly, it’s an effective way to create awareness, drive registration and increase ticket sales before your event. Secondly, it’s great to generate excitement on the day itself; and lastly, content prolongs the interest and energy long after your event has finished. Considering all these advantages, it seems logical that the event industry is improving the overall event experience by making smart investments in content marketing.
At Twisted Content, we’ve attended, organized, and created content for all kinds of events in different industries. Scrolling below you’ll see content marketing examples for different B2C and B2B events, both large and small, we’ve been involved in. Whether you’re looking to use video marketing for a conference or product launch – we’re sure you’ll find this guide useful!