Events Archives - Twisted Content
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Events

How to Get the Most Out of Your Event Using Content Marketing!

Events

3 Min Read |   If you’ve ever been part of organizing an event, you know it’s tough work. It takes time and planning, not to mention resources and money. It takes coordination, searching, comparing and leading your team. So if you’re putting in all this work, doesn’t make sense to optimize your marketing and communication with rich content your audience will be willing to engage with?   Looking at the event industry today, we see that more and more event organizers are investing their time and energy in content marketing. Firstly, it’s an...

Content Marketing – Before, During, and After Your Event!

Events

3 Min Read |   Whether it's a business conference, trade show, sporting event or music festival - we know that your event takes extraordinary amounts of work to execute successfully. Events are an important part of a solid marketing strategy to attracting a new audience, convert those interested, closing new customers and encouraging brand loyalty. Regardless of the industry, your brand can find ways to either host or attend events. Let's see what content marketing can do for you as an organizer, exhibitor or sponsor before, during, and after your event!    Here's a breakdown of the kind...

Should You Attend Or Exhibit At Beauty Industry Events?

Events

9 Min Read |   Opportunities to connect face-to-face with beauty consumers and network with other brands and industry professionals are rare. Beauty brands and entrepreneurs in the current climate work largely online, and many start-ups use e-commerce platforms rather than physical stores.   Virtual marketing and sales have created a vast array of new opportunities, but they’ve also heightened the isolation that brands experience — because you don’t actually welcome people through your doors to meet your team and see, touch, smell and experience your products or beauty services.   So industry conferences are invaluable....