Richard McKeon, Author at Twisted Content
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Author:Richard McKeon

Your Beginner Guide To DIY Video

Your Beginner Guide To Creating DIY Video Content

If you have an interest in making videos and you want to create content on your own at home, then you just have to have the right knowledge and tools to help you create an engaging and useful video. There are many tasks that a video maker should be aware of. These tasks can be quite technical but it’s important to be conscious of while making a video.   Since your goal is to create video content on your own and likely won't have the support of a production team, we’ve outlined...

Video Content Marketing

Video Marketing Statistics: 12 Persuasive Facts

3 Min Read |   When it comes to lead generation and trying to establish authority and influence within your niche, video marketing has emerged as a standout channel. When creating your company’s video strategy, it’s essential to include video content as a key component. Including video content brings many benefits, from SEO to simplifying your communication across social channels.   Here’s 12 stats that prove the power of video content:   Before reading any text, 60% of site visitors will watch a video if available. (Diode Digital)   One minute of video is worth 1.8 million words. (Forrester Research)   ...

How to Become an Influencer on LinkedIn?

How To Become An Influencer On LinkedIn?

4 Min Read |   LinkedIn is the largest professional social network in the world. The platform offers several benefits. First, LinkedIn has over 300 million active monthly users and 40% of them visit the site each day. This makes it a great platform for B2B marketing and business networking.    57% of companies around the world say they have an active LinkedIn account. But that is not all. Recent stats show that 46% of social media traffic to B2B websites comes from LinkedIn.   However, the platform is also not short of influencers. There are...

How to Get the Most Out of Your Event Using Content Marketing!

3 Min Read |   If you’ve ever been part of organizing an event, you know it’s tough work. It takes time and planning, not to mention resources and money. It takes coordination, searching, comparing and leading your team. So if you’re putting in all this work, doesn’t make sense to optimize your marketing and communication with rich content your audience will be willing to engage with?   Looking at the event industry today, we see that more and more event organizers are investing their time and energy in content marketing. Firstly, it’s an...

Content Marketing – Before, During, and After Your Event!

3 Min Read |   Whether it's a business conference, trade show, sporting event or music festival - we know that your event takes extraordinary amounts of work to execute successfully. Events are an important part of a solid marketing strategy to attracting a new audience, convert those interested, closing new customers and encouraging brand loyalty. Regardless of the industry, your brand can find ways to either host or attend events. Let's see what content marketing can do for you as an organizer, exhibitor or sponsor before, during, and after your event!    Here's a breakdown of the kind...

Should You Attend Or Exhibit At Beauty Industry Events?

9 Min Read |   Opportunities to connect face-to-face with beauty consumers and network with other brands and industry professionals are rare. Beauty brands and entrepreneurs in the current climate work largely online, and many start-ups use e-commerce platforms rather than physical stores.   Virtual marketing and sales have created a vast array of new opportunities, but they’ve also heightened the isolation that brands experience — because you don’t actually welcome people through your doors to meet your team and see, touch, smell and experience your products or beauty services.   So industry conferences are invaluable....